Jo's Cafe Logo Rebrand

For my undergraduate advertising campaigns class, I took on a rebranding project for Jo's Cafe, a beloved local coffee shop in San Marcos, Texas. The goal was to create a fresh and modern logo that captures the cafe's essence while appealing to a broader audience. The new logo features a warm color palette, incorporating rich browns and vibrant accents that evoke the rich aroma of coffee and the inviting atmosphere of the cafe. I integrated a stylized coffee cup with swirls, symbolizing the delicious beverages served and the warmth and community that Jo's Cafe fosters. In addition to the logo design, I explored innovative applications for its use. This new logo and its versatile applications will enhance Jo's Cafe's visibility and strengthen its identity as a community hub, inviting both regulars and newcomers to experience its unique charm.