Respect TXST

PROJECT TYPE

Art Direction, Branding, Photography, Flyers

YEAR

2019

LOCATION

San Marcos, TX

The Respect TXST project was developed in collaboration with Housing and Residential Life to create a meaningful campaign centered around the importance of identity and cultural representation. We aimed to showcase real-life individuals and their unique identities, emphasizing that culture is not merely a costume to be worn. Through this campaign, we aimed to engage students in a dialogue about cultural appropriation, encouraging them to be mindful of how they express their identities and the experiences of those around them. We aimed to create a community where students feel empowered to report instances of cultural appropriation and stand up for the respect and recognition of diverse identities.